Moving advertisement device.



E. L. NILES.

MOVING ADVERTISEMENT DEVICE. urLmATIoN FILED DB0. e, 1910.

1 ,O15 ,241 Patented Jan. 16, 1912.

2 SHEETS-SHEET 1.

- E. L. NILES.

MOVING ADVERTISEMENT DEVICE.

APPLICATION FILED 1320.6, 1910.

2 SHEETS-SHEET 2.

1,015,241. y Patented Jan. 16,1912.

Fly.y 4. Fg. 5. Fly. 6.

BREAKFAST 2" z FOOD ga@ L' q di d2 EDITH I.. NILEs, or CINCINNATI,oIIIo.

MOVING ADVERTISEMENT DEVICE. I

' Specification of Letters Patent.

Patented J an. 16, 1912.

Application led December 6, 1910. Serial No. 595,872.

To all whom 'it may concern:

Be it known that I, EDITH L. NrLns, a citizen of the United States,residing at Cincinnati, in the county of Hamilton and State of Ohio,have invented new and useful Improvements in Moving Advertisement'Devices, of which the following is a specification.

My invention relates to moving advertising devices, particularly thoseadapted to be displayed 'in show windows.

The art of advertising consists first in arresting the attention of thepublic long enough to secure consideration ofthe article offered, andsecond, in fixing the article in mind by something pertinent anddistinctive. Tol accomplish these objects, novelties of all sorts areconstantly being devised.

My invention provides means for displaying advertising in a peculiarlynovel and effective manner. A number of panels (all but the upper andlower ones of which should have openings). arranged one above another,are so attac' ed to each other through the medium of supporting tapes,as to cause some panels to appear to change position when the top panelis rotated a onehalf turn in theproper direction. This rotation of thetop or controlling panel causes each of the others to reverse and turnupside down, and the successive tumblings of the panels keeps theattention engaged, while giving the panels the appearance of falling.The panels do not change their relative position, butthe tapes andwhatever is attached to them, do change position, so that through theopening of a given panel, another symbol attached to the tapes willshow, when the position of the controlling panel is changed. As sometapes and the 4attached puppets go up, and others go down, the effect isespecially confusing, for all panels seem to be falling. Such change, ofposition will arouse the curiosity of those who' see it operate, andcause the advertisement it bears to be discussed and hence the articleadvertised to .become fixed in the mind and familiari'zed. l

It will be apparent that an infinite variety of novel and artisticycombination may be produced with this device, by which it can beadapted to 'a wide range of advertising.

My invention is illustrated in its preferred form in the accompanyingdrawing in which:-

Figure 1 is a front view of the device in the first position. Fig. 2is'a side or edge view showing the relation and connection of the firstor principal set of the flexible bands to the several panels in thefirst position. Fig. 3 is a side or edge view of the device omitting thefirst mentioned set of connecting bands and showing the relation andconnection of the second or auxiliary set of bands to the panels in saidfirst position. Fig. 4 is a front view of the device in the secondposition. Fig. 5 is a side or edge view of the device showing theconnection and relation of the rst'or main set of bands 6 is a side oredge view of the device omitting the first set of bands and showing theconnection and relation of the second or auxiliary bands in said secondposition.

Referring now tothe drawings, the panels are severally designated by theletters iA, B, C, D, E, F,.in'series as appearing in the series relationshown in the normal or'first position.

The first or initial panel A, is preferablv solid and provided withlateral trunnions a in the central horizontal axis, carried in suitablebearings upon a supporting frame not shown except by the cross sectionedparts of arms al (Fig. l). A hand crank, a2 or other means of giving thepanel A, a semi-rotation, is attached to one or both of said trunnions.Suspended in. succession from and beneath the initial panel A, are thesucceeding panels, B, C, D, E, F, in series, being held connected andsuspended by two sets of flexible bands presently to be described. Thesaid "suspended panels last open interior spaces, and the front and rearfaces of all the panels may be pictorially ornamented in a lmanner tosuggest or illustrate the virtues or uses of the matter or thingadvertlsed, or otherwise decorated as desired.

The first or principal set of flexible bands,

employed .in pairs, are preferably placed near to the outer edges of thepanels, while the second or auxiliary set of bands similarly employed inpairs, are arranged nearer the central portions of the panels. Thefastening of both sets to the upper or lower horizontal edges of thepanels is preferably named, are rectangular frames with entirely made inthe center plane of the materialas for example'by insertion of theendsbetween two thin 'slabs or sheets of material cemented together withthe ends of the bands held between and projecting from the edge. of thepanel thus constituted. The flexible bands, thus employed indistinctsets, are arranged and connected as follows, considered as in the firstor normal position p connects the top of panel A and extending behindthe same, with the top of panel B. The second pair, 52,52, connects thebottom o f panel A with the bottom of panel B, ex-

'f tending behind the latter. The third pair,

53, 58, connects the top of panel C, and extending behind the same withthe ltop of panel, D. The fourth pair, 54, 54, connects. ,thebottom ofpanel C,'and extending -behind the same, with the bottom of panel D.-

- The fifth pair, 5, 55, connects the top of panel E, and extendingbehind the same,

with the top of panel F. The sixth pair, 56, 5, connects the bottom ofpanel E with the bottom of panel F. In the same (first) Vpo sition, thecorresponding auxiliary bands, c passing in front of the panels, connectthem as follows: (1) top of B'to top of`C;' (2) bottom of B to bottom ofC; (3) top of D to top oiE; (4) bottom of D to bottom of E; with stripsd1, d2, across F serving no purpose of connection. When the initialpanel is given a semi-rotation'so 4as to bring the parts intovthe secondposition as shown in Figs. 4, 5 and 6, the suspended panels retain theirseries relation, but are turned upside down, 'presenting their rearfaces to the front, .while the successivepanels are held by the samerelative connections, yet the sevries relation of the principal bandswill be 52, 51, 5, 53, 56,55; and that ,of the auxiliary bands will bec2, 010, as. The auxiliary bands are utilized for the display of efgies,h,- of any. attractive or amusing kind attached thereto. As shown inFig. .1, in the successive sets of bands, the elements of each pair areplaced. alternately near together and farther apart, so that the nearerbands may hold a single figure, andthose farther As already stated, Fig.1 'exhibits' the de-v vice in its normal position; but on giving theinitialor'top panel A a semi-rotation, carrying its top edge backward,the panel B will tumble forward, panel C backward, panel D forward,etc., in succession, one after another, but at the conclusion of themovement the panels Will present their opposite faces to the front, butin the same series order, while the eiiigies, each retaining its uprightrelation to its panel, will be varied in relative positions in series,as shown in Fig. 4, in which they show through the openings of thepanels as if in picture frames. The novelty and perplexing character ofthis inter-movement, which appears to the eye of the observer as if theentire apparatus was falling to pieces like a house o cards, distractsattention from the Aeiigies, so that their new series relation, and

new position relative to the panels, makes them appear as an entirelynew set of figures. The effect is novel and striking, and is calculatedto excite surprise and wonder, and holdl the attention of the beholder,through the natural curiosity excited to account for the surprisingchanges observed but not readily understood.

I claim as my invention, and desire to secure by Letters Patent of theUnited States l v 1. A display advertising device consisting of aninitial or master panel, a pluralityof open frame panels, two `sets offlexible bands, inter-connecting the said panels, hone set crossing theopen spaces of the panels and a series of eiligies ordisplay symbolsattached to the said set of bands. i

2. The combination of a seriesof panelsall except the first being openframes; two sets of iexible bands'inter-conne'cting the same, one setcrossin the open spaces of the panels and a series o display figures orsymbols attached to the said set of said bands,- the connection of thebands and. panels being such that upon reversing the first panel, thesucceeding panels reverse, and the figures or symbols assume adifferentseries relation to the panels. p In testimony whereof I havehereunto set my hand in presence of two subscribingA witnesses.

, EDITH L. NILES.

y Witnesses:

A. L. TILDESLEY, WALTER A. KNGH'r.

